Changes that could affect your google adwords marketing strategy:
In line with their commitment to connecting people with businesses, Google has redefined the Google AdWords interface. The following changes have been implemented since July 24, 2018:
1. Google AdWords now becomes
2. DoubleClick and Google Analytics 360 Suite conquer and unite into the
=>Google Marketing Platform.
3. DoubleClick for Publishers and DoubleClick Ad Exchange have merged into
=>Google Ad Manager.
The creation of individual campaigns that allow faster access to the most frequently used functions has been simplified. The new graphics and reporting tools have also been improved and provide even more detailed information. These changes apply to all campaign types available today, including search, display and video. The interface has been widely accepted as a huge step up.
Google Marketing Platform
The new platform is based on a combination of features such as DoubleClick Bid Manager, Campaign Manager and Audience Center into Google Marketing Platform and has the advantage of enabling digital media to be planned and purchased in one place. This means that optimization and usage can also be more accurately measured.
Google Ad Manager
DoubleClick for Publishers and DoubleClick Ad Exchange are now combined into Google Ad Manager, which simplifies the ad serving process for advertisers. The ad settings have also been updated and greatly ameliorated.
Overall, advertising tools / platforms will be simplified and redesigned for better and more intuitive usability. The creation and launch of campaigns is now faster to execute and easier to use.
New Google Ads URLs
NEW: Detailed Demographics Feature
The decision to introduce the Detailed Demographics Beta Version for a selection of advertisers thrives to be the most advanced demographic targeting in AdWords and Google Ads to date. :)
This is a huge upgrade! Google has managed to reach new and multiple audiences in a very useful way not just for advertisers, but for users by reducing the amount of irrelevant / uninteresting ads they see.
For example, advertisers can now go beyond the standard targets of the past and focus on education, parental status, marital status and home ownership. These demographic factors are designed to help you reach relevant target audiences more specifically and accurately, enabling you to deliver more relevant ROI focused advertising.
The bottom line
The new structure provides an organized overview of the different advertising options that Google offers.
The new ad tools are perfectly simplified and inspire in their simple complexity. ;)
Tip: Google Marketing Live Keynote Recording
Watch a video with the latest Google ads, analytics and platform innovations. You can watch the new Keynote Here.