New 2019 feature in LinkedIn:
Invite your Personal Connections to Follow your LinkedIn Company Page
You may have noticed that your LinkedIn Invitation list may have recently been populated with notifications inviting you to like company pages.
Doing the same yourself, inviting your LinkedIn contacts to follow your linkedin business page, is not only relatively simple but can have a rippling impact in not only your company’s visibility, but also its credibility.
You cannot buy followers and as LinkedIn marketing experts, we know that keeping up with the most recent social media strategy is sometimes daunting. However, it doesn’t get easier than this.
After you have gone through the steps to add a company to linkedin, you can log into your business page and see the following new features:
Once you click on “invite your connections” you simply go through your contacts, click on the most relevant ones, and watch your LinkedIn company page follower base grow! Below is an easy video to follow in case you get lost:
Other LinkedIn Company Page Best Practices to follow:
1- Create LinkedIn company page
This may seem like a no-brainer, but it is surprising how frequently companies often forget to take this easy measure. Setting up a LinkedIn company page takes a few minutes and can help your company, no matter how big or small, get some real credibility.
2- Add relevant information to your LinkedIn company profile
If you are wondering how to create a company page on LinkedIn that is captivating, you are not alone. Choosing the right category, for example, can mean that people looking for profiles like your company can find you more easily. Adding a catchy description with a great header image can also help you stand out from the competition.
3- Rewrite your LinkedIn url
This can be done in a matter of seconds so that your company name is reflected correctly, such as in www.linkedin.com/company/onlinekarma/
4- Add your employees
Your employees can (and probably should) be your best brand ambassadors. They will easily afford you more visibility online and should always be encouraged to represent your company.
We wish you the best of luck with your LinkedIn company page growth!